About Natr

My name is Tim, and I started natr with a simple idea:
the best version of yourself usually shows up when you’re outside.

Somewhere along the way, everything started to feel a little too structured, a little too controlled. The outdoors was always the opposite of that for me. No rules, no pressure — just space to be yourself, do what you want, and actually live a little.

That’s why I built natr.

Not just as an outdoor headwear brand, but for people who want to express themselves freely — the ones who don’t overthink it, who stay out longer than planned, take the long way home, and don’t feel the need to explain it.

natr makes hats meant to be worn in those moments.
Clean, timeless pieces you throw on without thinking — and end up wearing everywhere. Inspired by open spaces, good energy, and the kind of days that don’t follow a schedule.

This brand isn’t about being extreme or chasing anything.
It’s about freedom. Being outside. Having a good time. And not feeling like you need to be anywhere else.

natr is for the ones who live a little differently.
And feel most like themselves when they’re out there.